1804-29 Barrel Yards Boulevard
©2023 BY BOGDAN ZADOROZHNY
Bogdan Zadorozhny
Marketing Consultant, Ad Ops Expert, & Writer
SALES
FROM CREDIT CARDS TO COFFEE MAKERS TO ONLINE ADS TO ENERGY - YOU NAME IT; I'VE DONE IT
MARKETING
PROSPECTED, CREATED, AND MANAGED MARKETING EFFORTS FROM THE MICRO TO THE MACRO
Assisted in launching a new advertising solution for the management of display advertising, heading all sales and marketing-related efforts for the start-up firm. Developed intricate sales campaigns and acquisition strategies for clientele prospecting, outreach, and follow-ups, in addition to the creation of a highly effective sales funnel, improvements to the customer experience, and both client onboarding and management procedures. Identified untapped markets and expanded the agency’s reach into new regions, growing average revenues by more than $35K a month. Periodically automated and distributed revenue generation reports to demand partners and clients.
KEY CONTRIBUTIONS:
Optimized advertising campaigns, based on delivery platform, utilizing A/B testing and header-bidder strategies to identify the best demand partner for each particular campaign.
Pitched new publishing clients on the benefits of the Adflare solution, while expanding the network of content providers and therefore increasing the availability of advertising demand for client domains; maximized the number of sites under management, delivering a 250% increase in average CPM and successfully attracting 25 new clients in just under five months.
Initiated relationships with demand-side partners and helped clients reach their goals more rapidly through expedited whitelisting and approval processes; attracted seven new demand partners, significantly improving the value of the Adflare offering, as a whole.
Conducted crucial A/B testing for various ad designs, measuring the impact of different layouts and demand splits, as well as the effectiveness of waterfall/header bidder set-ups for clients, also experimenting with ‘sticky’ ad units and custom text colors, maximizing the CTR of all ad units; increased CPMs for all client display advertising.
Integral in establishing publishing, branding, and advertising standards, providing leadership with a new perspective that would prove instrumental in shaping the way that Sortable would work in the future. Engaged in ongoing business development and market research for the start-up firm, forging strategic partnerships with publishers and delivering advertising solutions across a number of topic verticals around the world. Investigated new ways to maximize revenue, proactively acquiring new traffic through a cross-channel mix of advertising platforms, including social media and demand-based partnerships through a traditional mix of CPC, CPA, and CPV advertising models.
KEY CONTRIBUTIONS:
Fundamental in changing the company’s approach to client management and communication, encouraging the transition to a boutique-style approach, while emphasizing the need to be more hands-on with individual clients; cultivated an extreme sense of loyalty within clients of the agency, as demonstrated by the fact that none of the clients under management discontinued their relationship with the agency.
Exceeded client expectations, optimizing UX on-site; engaged in careful, hands-on management of each client site, often deploying custom ad units and enabling/disabling demand channels, as necessary.
Consistently exceeded quota by more than 116% over the course of five months, surpassing previous CPMs with an average growth of 330% by providing clients with customizable campaign elements.
Increased ad revenue and impressions by ensuring that client websites were whitelisted by demand partners; implemented both premium and alternative display advertising, including video ad units.
Took charge of sales and marketing for SaaS products and services, targeting enterprise-level businesses, handling all advertising, social branding, and public relations-related initiatives for the organization, while engaging in the development of effective marketing collateral and ongoing media aggregation. Cultivated mutually beneficial relationships with external advertising agencies, marketing firms, and content partners, while ensuring that all advertising and marketing-related strategies continued to align with ongoing business objectives. Launched a number of holistic omnichannel marketing campaigns on minimal budgets, targeting customers in the B2B/B2E renewable energies demographic with sales converting at an average of $50K per client account. Spearheaded all project-based initiatives, taking charge in the planning, development, and execution of ad and marketing-related campaigns, while ensuring that all campaigns exceeded expectations for turnaround, quality, and the ability to operate under budget.
KEY CONTRIBUTIONS:
Engaged in ongoing market research, determining both competitive intelligence and demand for traditional industrial-based energies; utilized trend-related data to best determine the price and value of competitor offerings, while effectively positioning the brand well above competition.
Launched a number of viral advertising campaigns, focusing on new market penetration and expansion throughout existing markets and increased social media interaction.
Rolled-out highly effective native advertising strategies, managing a highly technical team of writers through a series of traditional public relations, blogging, and article-writing initiatives.
Spearheaded both manual and automated A/B testing procedures at the core of many UI/UX-related projects.
Increased both B2B and B2E sales by more than 60%, targeting enterprise-level clientele throughout the Ontario region, while maintaining an average cost-per-click (CPC) of less than 30 cents.
Managed monthly advertising budgets of up to $10K, honing-in on need, availability, opportunity, and the rate of conversion; utilized collected analytics data to measure existing KPIs and minimize unnecessary PPC spending, ultimately averaging a 150% return on ad spend (ROAS) per campaign initiative.
Built a full-stack solution for analytics-based reporting and assessment.
Designed an incentive-based program for top clientele, generating greater demand for the upsell of services, while growing retention; rewarded each customer for the number of referrals that they made.
Conducted extensive market research and studies on climate adaptation across Canada, investigating local flooding patterns across all provinces, territories, and major cities. Collected, analyzed, and validated 85K+ data points, as related to jurisdictional climate change preparedness, intergovernmental relationships, and the details of prior communications. Further summarized key information into major reports which were subsequently delivered to project, stakeholder, and academic leadership teams.
KEY CONTRIBUTIONS:
Achieved a 96.4% success rate in convincing senior government officials to take part in studies through influencing key officials from each constituency to support research efforts; delivered raw data and infographics, which were designed to emphasize the additional need for usability in continued research, effectively laying the groundwork for more effective reporting in the future.
Established high standards for communicating across complex hierarchical governmental structures within each region, developing strategies for frequent and improved communications between both ICCA representatives and government officials from cities, territories, and provinces across Canada.
Developed effective advocacy strategies to influence senior government officials to take part in climate-change related studies.
Strengthened brand recognition through various efforts in marketing and public relations; devised strategies for continued penetration into untapped markets, initiating outreach in areas which were previously unpursued.
Acting as a trusted adviser and consultant on behalf of the company’s marketing team, as contracted by the University of Waterloo as well as The Co-Operators and Intact Financial insurance companies, conducted a series of studies related to climate change and flood preparedness issues. Conducted detailed research to ensure maximally effective methods of engaging key officials in each city, province, and territory of Canada, including both public and one-on-one contact strategies. Gained in-depth knowledge of key political and economic issues in regard to climate change adaptation and compiled information into comprehensive reports that were disseminated through a number of cause-related awareness campaigns, as well as traditional and digital media resources. Established positive relationships within the political and insurance fields and influenced government officials to champion the success of studies.
KEY CONTRIBUTIONS:
Managed a host of bilingual subject matter experts in each region, indirectly securing interviews with government officials from each major jurisdiction, while ensuring that all 26 questions were addressed in their entirety and that all critical information was gathered in a holistic manner.
Achieved a 30% reduction in expenditures by optimizing time management and championing the transition to a more efficient CRM system, based on Kanban methodologies.
Strengthened the general business process, improving the performance of the research team by eliminating redundancy, thereby significantly reducing the volume of internal communications.
About Bogdan Zadorozhny
Bogdan is currently based in Montreal, Quebec and has lived and worked across North America. Willing to travel in order to embrace the right opportunity. From working in creating, managing, and deploying a vast variety of different marketing campaigns to product presentations to online advertising operations to energy sales, have attained a great many different experiences.
As always, looking for challenges and exciting adventures. Looking to grow even further and develop more, definitely feel free to get in touch about interesting opportunities.
Digital Marketing and Ad Ops professional with 8+ years of combined expertise in the success of evolved business development initiatives and targeted display advertising strategies. I excel in the development of multi-merchant campaigns and the optimization of digital experiences for a global customer base. Motivated by exciting and unique challenges.
